About Teona Rodriguez
Nice to meet you! I’m dpeg Marketing’s Chief Amazement Officer
Starting in 1992, Teona has traveled this country, blazing a marketing trail through West Palm Beach, Birmingham, Houston, and currently Asheville, North Carolina. Teona’s experience and confidence are her defining traits.
Since 2011, Teona has provided marketing, social media, email, and website support for businesses across various industries. She works remotely with Equine businesses but frequently visits Ocala, FL, Saratoga Springs, NY, and Thoroughbred Sales nationwide. She’s proud to collaborate with dynamic, women-owned Thoroughbred organizations.
Though originally from Connecticut, Teona found her peace here in the southern Appalachian Mountains. She bought a home near the Blue Ridge Parkway with several acres. She loves to get her hands dirty on that land by planting a garden that seems popular with the local wildlife.
Before living near Asheville, Teona never felt like she had a place that provided her with a sense of inner peace. Today, she truly feels that the ability to wind down at the end of a day is critical for her overall well-being.
Making A Difference One Equine Business at a Time.
A connection to nature is healing. Our work with Equine businesses helps us stay grounded even in the digital space.
Pixel Perfectionist
- Craft Tailored Websites – Build secure, scalable sites designed to grow with your business.
- Bring Brands to Life – Develop cohesive color schemes and seamlessly align with existing brand identities.
- Design Seamless Navigation – Code intuitive, user-friendly menus for effortless browsing.
- Visualize the Vision – Create detailed mock-ups to align every pixel with your goals.
- Boost Engagement – Design compelling CTAs with seamless CRM integration to drive action.
- Ensure Peak Performance – Conduct regular audits to fine-tune functionality and performance.
- Keep It Fresh – Provide ongoing updates and maintenance for long-term stability and relevance.
Dream Alchemist
- Craft Magnetic Content – Create content that captivates and connects, tailored to each platform’s unique audience.
- Keep the Magic Flowing – Maintain a cohesive and dynamic voice across blogs, email marketing, and campaigns.
- Create Visual Storytelling – Produce stunning videos and graphics that bring a brand’s story to life.
- Collaborate on Vision – Work closely with clients to transform ideas into strategies that achieve their goals.
- Decode the Data – Analyze performance to uncover insights and shape smarter marketing decisions.
- Refine the Formula – Identify growth opportunities and sprinkle in improvements for maximum impact.
- Trendspotting Guru – Scout emerging trends to keep clients ahead in their marketing game.
- Deliver Success – Oversee campaigns from start to finish, ensuring every element shines.
Chief of Chatting
- Keep the Conversations Flowing – Foster open and seamless communication with the DPEG team and clients.
- Be the Website Wingman – Provide continuous support and optimization to keep websites running smoothly.
- Power Up Campaigns – Use data-driven insights to fine-tune and elevate new marketing efforts.
- Spot the Trends – Stay ahead of marketing shifts to keep strategies fresh and impactful.
- Create Branded Buzz – Design unique and memorable SWAG that amplifies brand identity.
- Capture the Moment – Coordinate photography efforts as the go-to point of contact for visual storytelling.
Where Brands Find Their Stride.
At Round Pen Marketing, we build websites and marketing strategies that help your business move forward with purpose.
Before we design anything, we take the time to understand what makes your brand different — your values, your voice, and the people you serve. Because strong brands aren’t built from templates. They’re shaped by intention.
We combine thoughtful strategy with creative execution to create digital experiences that feel authentic, clear, and built to grow. Whether you’re rooted in agriculture, equine, outdoor, or service-based industries, your brand deserves a presence that reflects your grit and your vision.
We also believe business should feel personal. Community matters. Relationships matter. And when your business grows, we grow alongside you.
Momentum isn’t accidental. It’s built — one intentional step at a time.
Building Strong Foundations for Brands Ready to Grow
We believe strong brands are built on solid foundations. That means thoughtful planning, clear communication, and work delivered with care — whether the timeline is tight or the project is layered and complex.
We’ve handled fast turnarounds and long-term strategy builds, and in both cases, the goal is the same: do the work well, do it thoroughly, and exceed expectations.
Our approach is simple. Your business matters to us.
We take the time to understand your needs from the start, so every step — from concept to launch — feels organized, collaborative, and steady. You stay focused on running your business. We make sure your online presence reflects the strength behind it.
Your first consultation is complimentary, but it’s not casual. It’s intentional. We encourage bringing everyone who touches your brand to that first conversation so we can step back from the day-to-day and look at the bigger picture together.
Growth doesn’t happen by accident. It happens when the right strategy meets the right timing.
Let’s build that momentum — together.
One day, I hope to visit
all National Parks
Currently living in
Asheville, NC
Most Relaxing
Cooking
Most Challenging
Training for Service
Brands Finding Their Stride
View Project→ horseOlogy
We partnered with horseOlogy to build a digital presence that reflects their hands-on, full-cycle approach to equine development. The goal was clarity, education, and a seamless owner experience across devices.
Scope of Work
Web Design | Web Support & Maintenance | Email Marketing | Content Strategy | Social Media | On-Site Support
View Project→ Jena Antonucci Racing
We partnered with Jena Antonucci Racing to elevate brand visibility following a historic Triple Crown milestone, building a platform that balances legacy, media presence, and e-commerce functionality.
Scope of Work
Web Design | Web Support & Maintenance | Email Marketing | Content Strategy | Social Media | On-Site Support
View Project→ GoldMark Farm
We partnered with GoldMark Farm to showcase their Thoroughbred facilities and highlight the Tour Triple Crown Museum experience through elevated imagery and structured navigation. The goal was to reflect both the heritage of the farm and the visitor experience, while maintaining clarity across offerings.
Scope of Work
Web Design | Web Support & Maintenance | On-Site Support
View Project→ Glassman and Zissimopulos Law Firm
We partnered with Glassman and Zissimopulos to create a professional, structured digital presence that builds trust from the first click. In the legal space, clarity and credibility matter. The goal was to deliver a website that communicates authority while remaining accessible to clients navigating high-stress situations.
Scope of Work
Web Design | Web Support & Maintenance | Content Strategy | Social Media
View Project→ Good Idea Real Estate
We partnered with Good Idea Real Estate to position the brand as both knowledgeable and approachable within a competitive market. The goal was to create a clean, modern platform that highlights lifestyle imagery while integrating functional tools for buyers and sellers. The result is a site that balances personal branding with lead capture and market visibility.
Scope of Work
Web Design | Web Support & Maintenance | Content Strategy
View Project→ Jonathan Evens Photos
We partnered with Jonathan Evans Photos to create a visually immersive platform that allows the work to speak first. For a photographer, the website must be both gallery and experience. The design prioritizes imagery, simplicity, and seamless navigation, ensuring visitors connect emotionally while maintaining performance across devices.
Scope of Work
Web Design | Content Strategy
