About Laura M. LaVoie
Nice to meet you! I’m dpeg Marketing’s Director of Storytelling
Laura creates custom content for clients by developing their unique voice, leaning into their brand, and establishing them as subject matter experts.
Laura has been a figure in the Tiny House movement since she and Matt built their own 120-square-foot tiny home by hand in the mountains near Asheville. She blogged about that experience and traveled to events around the country to share her story of building and living off-grid.
She’s the author of four non-fiction books, currently available on Amazon, about tiny homes, finding a job, and enjoying craft beer.
Laura also writes fiction and has three novels in various stages of revision. She loves traveling, and her favorite cities include Cardiff in Wales, Sienna in Italy, and Savannah, Georgia. She enjoys craft beer, Tiki cocktails, sci-fi conventions, and costuming in her spare time.
Editor Extraordinaire
- Master of Words – Craft captivating blog and website content tailored to each client’s needs.
- Set the Standard – Develop style guides to ensure consistency and clarity across all content.
- Polish to Perfection – Revise content with precision, aligning with client feedback and objectives.
- Sharpen the Voice – Help clients refine their unique voice to resonate with their audience.
- Tell the Story – Create compelling narratives and educational pieces that captivate and inform readers.
- Dig Deep – Conduct thorough research to deliver well-informed and credible content.
- SEO Superstar – Optimize articles for search engines and accessibility to reach the right audience.
- Versatile Creator – Write engaging blogs, case studies, video scripts, press releases, and more.
- Fill the Gaps – Identify content opportunities and recommend fresh, impactful topics.
- Trend Tracker – Stay on top of industry trends to enhance content strategies.
- Simplify the Complex – Break down technical or intricate concepts into easy-to-digest content.
- Deadline Dynamo – Manage multiple projects efficiently, always delivering on time.
Ambassador of Buzz
- Brand Consistency Champion – Collaborate with clients to ensure their messaging, branding, and style stay perfectly aligned.
- Design Liaison – Serve as the primary point of contact with DPEG’s Graphic Designer to bring visuals to life.
- Campaign Creator – Develop and execute email campaigns and manage WordPress posts to keep audiences engaged.
- Visual Storyteller – Design eye-catching blog photo headers that elevate content.
- Automation Expert – Build automated email campaigns to attract new customers and foster repeat business.
- Social Strategist – Partner with clients to create and refine paid social media marketing campaigns.
- Problem Solver – Identify strategic weaknesses and provide actionable recommendations to enhance performance.
- Trend Spotter – Research social media trends and keep clients informed of key updates for their marketing activities.
I Enjoy
Costuming at Conventions
I Love
Visiting Asheville Breweries
My Favorite Holiday
is Halloween
I Like
to Make Tiki Cocktails
Brands Finding Their Stride
View Project→ horseOlogy
We partnered with horseOlogy to build a digital presence that reflects their hands-on, full-cycle approach to equine development. The goal was clarity, education, and a seamless owner experience across devices.
Scope of Work
Web Design | Web Support & Maintenance | Email Marketing | Content Strategy | Social Media | On-Site Support
View Project→ Jena Antonucci Racing
We partnered with Jena Antonucci Racing to elevate brand visibility following a historic Triple Crown milestone, building a platform that balances legacy, media presence, and e-commerce functionality.
Scope of Work
Web Design | Web Support & Maintenance | Email Marketing | Content Strategy | Social Media | On-Site Support
View Project→ GoldMark Farm
We partnered with GoldMark Farm to showcase their Thoroughbred facilities and highlight the Tour Triple Crown Museum experience through elevated imagery and structured navigation. The goal was to reflect both the heritage of the farm and the visitor experience, while maintaining clarity across offerings.
Scope of Work
Web Design | Web Support & Maintenance | On-Site Support
View Project→ Glassman and Zissimopulos Law Firm
We partnered with Glassman and Zissimopulos to create a professional, structured digital presence that builds trust from the first click. In the legal space, clarity and credibility matter. The goal was to deliver a website that communicates authority while remaining accessible to clients navigating high-stress situations.
Scope of Work
Web Design | Web Support & Maintenance | Content Strategy | Social Media
View Project→ Good Idea Real Estate
We partnered with Good Idea Real Estate to position the brand as both knowledgeable and approachable within a competitive market. The goal was to create a clean, modern platform that highlights lifestyle imagery while integrating functional tools for buyers and sellers. The result is a site that balances personal branding with lead capture and market visibility.
Scope of Work
Web Design | Web Support & Maintenance | Content Strategy
View Project→ Jonathan Evens Photos
We partnered with Jonathan Evans Photos to create a visually immersive platform that allows the work to speak first. For a photographer, the website must be both gallery and experience. The design prioritizes imagery, simplicity, and seamless navigation, ensuring visitors connect emotionally while maintaining performance across devices.
Scope of Work
Web Design | Content Strategy
