About Laura M. LaVoie
Nice to meet you! I’m dpeg Marketing’s Director of Storytelling
Laura creates custom content for clients by developing their unique voice, leaning into their brand, and establishing them as subject matter experts.
Laura has been a figure in the Tiny House movement since she and Matt built their own 120-square-foot tiny home by hand in the mountains near Asheville. She blogged about that experience and traveled to events around the country to share her story of building and living off-grid.
She’s the author of four non-fiction books, currently available on Amazon, about tiny homes, finding a job, and enjoying craft beer.
Laura also writes fiction and has three novels in various stages of revision. She loves traveling, and her favorite cities include Cardiff in Wales, Sienna in Italy, and Savannah, Georgia. She enjoys craft beer, Tiki cocktails, sci-fi conventions, and costuming in her spare time.
Editor Extraordinaire
- Master of Words – Craft captivating blog and website content tailored to each client’s needs.
- Set the Standard – Develop style guides to ensure consistency and clarity across all content.
- Polish to Perfection – Revise content with precision, aligning with client feedback and objectives.
- Sharpen the Voice – Help clients refine their unique voice to resonate with their audience.
- Tell the Story – Create compelling narratives and educational pieces that captivate and inform readers.
- Dig Deep – Conduct thorough research to deliver well-informed and credible content.
- SEO Superstar – Optimize articles for search engines and accessibility to reach the right audience.
- Versatile Creator – Write engaging blogs, case studies, video scripts, press releases, and more.
- Fill the Gaps – Identify content opportunities and recommend fresh, impactful topics.
- Trend Tracker – Stay on top of industry trends to enhance content strategies.
- Simplify the Complex – Break down technical or intricate concepts into easy-to-digest content.
- Deadline Dynamo – Manage multiple projects efficiently, always delivering on time.
Ambassador of Buzz
- Brand Consistency Champion – Collaborate with clients to ensure their messaging, branding, and style stay perfectly aligned.
- Design Liaison – Serve as the primary point of contact with DPEG’s Graphic Designer to bring visuals to life.
- Campaign Creator – Develop and execute email campaigns and manage WordPress posts to keep audiences engaged.
- Visual Storyteller – Design eye-catching blog photo headers that elevate content.
- Automation Expert – Build automated email campaigns to attract new customers and foster repeat business.
- Social Strategist – Partner with clients to create and refine paid social media marketing campaigns.
- Problem Solver – Identify strategic weaknesses and provide actionable recommendations to enhance performance.
- Trend Spotter – Research social media trends and keep clients informed of key updates for their marketing activities.
I Enjoy
Costuming at Conventions
I Love
Visiting Asheville Breweries
My Favorite Holiday
is Halloween
I Like
to Make Tiki Cocktails
Brands Finding Thier Stride
Real clients. Real results. Built with intention.
Some clients become long-term partners. That's not an accident either.
View Project→ horseOlogy
More than a marketing team. A true partner.
Our relationship with horseOlogy goes beyond a project — we're embedded in their brand as a full-time partner, handling everything from web and email to social media and client relations. When they need something, we're already there.
Scope of Work
Web Design | Web Support & Maintenance | Email Marketing | Content Strategy | Social Media | On-Site Support
View Project→ Jena Antonucci Racing
A Triple Crown moment deserved a platform to match.
We built a brand platform that balances legacy, media presence, and e-commerce — elevating visibility after a historic milestone in thoroughbred racing.
Scope of Work
Web Design | Web Support & Maintenance | Email Marketing | Content Strategy | Social Media | On-Site Support
View Project→ GoldMark Farm
Heritage, hospitality, and horses — all in one place.
We showcased GoldMark Farm's Thoroughbred facilities and Tour Triple Crown Museum experience through elevated imagery and structured navigation that honors both the farm's history and its visitors.
Scope of Work
Web Design | Web Support & Maintenance | On-Site Support
View Project→ Glassman and Zissimopulos Law Firm
Serious where it counts. Personable where it matters.
Law firms aren't one-dimensional — and their marketing shouldn't be either. We built a website that commands credibility and trust from the first click, while supporting a content strategy that educates clients and a social presence that shows the human side of the practice.
Scope of Work
Web Design | Web Support & Maintenance | Content Strategy | Social Media
View Project→ Good Idea Real Estate
A brand as distinctive as the homes he builds.
Logan Alexander needed a platform that felt as intentional as his developments — modern, clean, and deeply rooted in Austin. We designed a site that leads with lifestyle and personality while integrating the functional tools buyers, sellers, and investors actually need. The result is a brand presence as distinctive as the properties behind it.
Scope of Work
Web Design | Web Support & Maintenance | Content Strategy
View Project→ Jonathan Evens Photos
When the work speaks first, the website has to get out of the way.
We built a visually immersive platform where imagery leads, navigation disappears, and visitors connect emotionally — without sacrificing performance.
Scope of Work
Web Design | Content Strategy
