You’ll always work directly with Teona — your single point of contact from first conversation to ongoing partnership. No account managers, no handoffs, no explaining your brand to someone new. Depending on the scope of your project, trusted specialists may be brought in, but the relationship, the strategy, and the communication always run through one person who knows your business inside and out.

Our focus is equine and agriculture — that’s where our expertise runs deepest and our results speak loudest. That said, some of our longest relationships have come through referrals and personal connections outside the industry. If you think we might be a fit, the best place to start is a complimentary Game Plan Session.

Round Pen Marketing is based in the Blue Ridge Mountains of North Carolina — but we work with clients across the country. We’re fully remote and built for it, with a communication and project management system that keeps everything organized and transparent no matter where you are. We also travel. Regularly. If your operation is on the backside of a racetrack or deep in a field somewhere, we’ll find our way there.

You can start with exactly what you need. Some clients come to us for a website and nothing else. Others start with email marketing and grow from there. And some want everything handled from day one. There’s no minimum commitment beyond what makes sense for your business right now.

The Marketing Blueprint is a one-time, custom marketing plan built specifically for your business — your goals, your audience, your budget, and your timeline. You walk away with a clear, organized roadmap you can hand to your team, bring to a meeting, or pass directly to us to execute. It’s also how most of our longest client relationships begin. Investment starts at $2,500.

The Full Stride Package is our fully managed monthly marketing partnership — web, email, content, and social media all handled under one roof, every month, by someone who already knows your world. It’s built for equine and agricultural business owners who want consistent, professional marketing without having to think about it. Starting at $3,200/month.

Yes — Facebook, Instagram, and LinkedIn are our primary platforms. X/Twitter is available for thoroughbred racing clients where it makes strategic sense. TikTok and Pinterest are available depending on your audience and goals. All content goes through Monday.com for your review and approval before anything is posted. Social media plans start at $1,500/month.

Yes — and we’ll be straight with you about it. We use AI as a tool to work faster, research smarter, and deliver more for our clients. But AI can’t walk into your barn, read the room, or tell the difference between a photo that makes a horseman stop scrolling and one that doesn’t. The strategy, the relationships, the industry knowledge, and the editorial judgment are always human. Always ours.

A Game Plan Session is your complimentary first consultation with Round Pen Marketing. It’s intentional, focused, and worth showing up for. Bring your team, bring your questions, and bring your goals. We’ll spend the time getting to know your brand and figuring out together what you actually need — not just what sounds good on paper.

All projects and ongoing work are managed through Monday.com — our project management platform where you can review content, leave feedback, track progress, and approve work before anything goes live. For social media clients, every piece of content is loaded into Monday.com for your review before it’s ever posted. We also hold regular Zoom check-ins to make sure everything stays aligned with your goals.

Yes — and we mean it. We’ve been on the backside of racetracks, walked farms, and shown up wherever our clients need us. Full Stride Package clients receive two on-site visits per year as part of their partnership. Additional visits can be arranged depending on location and scope. We understand that some of the best content and strategy happens in person — not on a screen.

We always work one month ahead. Social media content and email campaigns are planned during a monthly Zoom session with your input, then loaded into Monday.com for your review and approval before anything is scheduled. That means nothing goes out without your eyes on it first — and nothing catches you off guard.

Yes — all projects and ongoing services begin with a signed contract. This protects both of us and ensures clear expectations from the start. We’ll walk through everything together before anything is signed.

Yes — website design and development projects require a 50% deposit before work begins. This is standard industry practice and ensures we can allocate the time and resources your project deserves.

Monthly services are invoiced on the 1st of each month and due on the 10th. Invoices are sent directly to your email, and we offer multiple payment options to make the process as easy as possible. Everything is outlined clearly in your contract so there are never any surprises.

No — and that’s intentional. We don’t believe in trapping clients into something that isn’t working. Our monthly clients work with us because the results speak for themselves — not because they’re locked in. We earn your business every single month.