Social Media That Actually Works for Your Business.
Where Brands Find Their Stride.Strategic social media management for equine and agricultural brands — consistent, intentional, and built to grow your presence beyond the noise.
Social Media That Actually Works for Your Business.
Where Brands Find Their Stride.Strategic social media management for equine and agricultural brands — consistent, intentional, and built to grow your presence beyond the noise.
Showing Up Is Half the Battle. Showing Up With Strategy Is Everything.
Social media for equine and agricultural brands isn’t the same as social media for everyone else. Your audience knows the difference between authentic and staged. They can spot a stock photo from a mile away. And they follow accounts that feel real — not accounts that feel like ads.
At Round Pen Marketing, we manage your social presence the way you’d want it managed — with your voice, your imagery, and your story at the center of every post.
We’ll also be straight with you about something most agencies won’t say: organic reach on social platforms has dropped significantly. Great content still matters — but without a smart ad strategy and budget behind it, even the best posts struggle to be seen by new audiences. We’ll tell you exactly what’s realistic, what’s working, and where your investment will actually move the needle.
No vanity metrics. No influencer fantasies. Just consistent, strategic social media that builds your brand over time.
Where We Show Up For You.
Not every platform is right for every business. Here’s where we focus — and why.
Still the most powerful platform for equine and agricultural businesses. Your clients, owners, and community are here — and Facebook’s targeting tools make paid advertising more precise and cost-effective than almost any other channel available. Events, updates, long-form content, and community building all live well here.
Where your imagery earns its keep. The equine and agricultural world is visually stunning — early morning training sessions, harvest seasons, farm life, show days. Instagram is where that story gets told frame by frame and where new audiences discover your brand organically.
Often overlooked in this industry — and that’s exactly why it works. LinkedIn reaches owners, investors, sponsors, and business partners who aren’t scrolling Instagram at 6am. If your business has a B2B component or you’re looking to attract high-level connections, LinkedIn belongs in your strategy.
X / Twitter
Available for clients where it makes strategic sense — particularly thoroughbred racing, where the community is active, opinionated, and deeply engaged. We’ll post and engage where it matters and step back where it doesn’t.
TikTok
Available for brands ready to invest in short-form video content. The agricultural and equine communities have found real audiences here — but it requires a different content approach and consistent video production. We’ll let you know honestly if it’s the right fit for your goals.
Ideal for agritourism, farm lifestyle, and destination-based agricultural businesses. Pinterest drives significant traffic for visually rich, lifestyle-oriented brands — farm stays, markets, and unique experiences all perform exceptionally well here.
YouTube
Perfect for educational content — training videos, farm tours, behind-the-scenes racing coverage. A longer investment but one that builds lasting authority. Best suited for brands with consistent video content to share.
Google Business Profile
Often overlooked but incredibly valuable — especially for local agricultural businesses, farm stands, and agritourism properties. We manage posts, monitor reviews, and keep your profile current so you show up when it matters most.
Great Social Media Starts With You.
We handle the strategy, the writing, the scheduling, and the management. But there’s one thing nobody can fake — and that’s authenticity.
Real photography and video from your actual operation is what separates equine and agricultural brands that win on social from the ones that get ignored. Your audience knows the difference between a real barn and a stock photo. Every single time.
Here’s how our content partnership works: every client receives a shared Dropbox folder where you upload your raw photos and videos — straight from your phone, no editing needed. Raw footage is perfect. A blurry paddock shot, a quick barn walk-through, a horse coming off the track — we can work with all of it. The more authentic the better. We handle everything from there: editing, captioning, scheduling, and strategy.
Every month we meet on Zoom to plan the following month’s content together — so we’re always working a month ahead and nothing catches us off guard. That’s how consistent social media actually gets done.
All content is drafted and loaded into Monday.com before it ever goes live — so you can review, approve, or request changes on your timeline. No surprises. No posts that catch you off guard.
And when something happens in the industry — a big race result, a trending story, breaking news — we move fast and insert timely posts that keep your brand relevant and in the conversation.
Not sure what to shoot? We’ll give you a simple content guide so you always know exactly what we need and when.
Social Media Management Plans Built Around Your Brand
Whether you’re just getting started or ready to build a full social presence, there’s a plan designed for where you are — and where you’re headed.
Ad spend is always client-funded and discussed upfront. No surprises.
Social Essentials
Starting at $1,500/month
For businesses ready to show up consistently on social media with a strategy behind every post — without the overwhelm of managing it themselves.
Perfect for brands establishing their social presence or maintaining consistent activity across their core platforms.
Includes:
- Management of up to 2 platforms
- Monthly Zoom content planning session
- Shared Dropbox content system
- Content calendar planned one month in advance
- All content drafted and shared in our project management system (Monday.com) for your review, approval, and feedback before anything goes live
- Custom captions written in your brand voice
- Hashtag strategy and optimization
- Story and reel posting where applicable
- Timely industry news posts
- Community engagement — responding to comments and messages
- Monthly performance report
Social Growth
Starting at $2,200/month
For established brands ready to build a strategic, multi-platform presence — and start reaching new audiences beyond their existing followers.
This plan adds paid advertising management and expanded platform coverage to everything in Social Essentials, giving your content the reach it needs to grow in today’s algorithm-driven landscape.
Includes everything in Social Essentials, plus:
- • Management of up to 3 platforms
• Paid social ad campaign management
• Ad creative and copywriting
• Audience targeting and strategy
• Ad performance monitoring and optimization
• Boosted post strategy
• Expanded analytics and reporting
• Quarterly strategy review
Ad spend is set by you, managed by us, and reported transparently every month.
See Our Work
Explore the brands we’ve helped find their stride.
Ready to Show Up — Consistently, Strategically, and Without the Stress?
Social media isn’t going anywhere. But the brands that win on it aren’t the ones posting randomly and hoping for the best — they’re the ones with a real strategy, real content, and a real partner behind every post.
We work with a select number of social media clients at a time to ensure every account gets the attention, creativity, and strategic oversight it deserves.
If you’re ready to build a social presence that actually reflects the quality of your operation, let’s start with a complimentary Game Plan Session.
Teona@RoundPenMarketing.com
c: 828-333-3816
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